• spaghettiwestern@sh.itjust.works
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    2 days ago

    Starbucks chars their beans because it masks the harsh flavor of the low quality beans. The other benefit for the mega corporation is that all burnt coffee tastes pretty much the same, meaning coffee origin and crop variations aren’t important and every mediocre cup of Starbucks coffee taste the same. Whoever convinced the public that ‘burnt’ equaled ‘high quality’ was a marketing genius, but maybe the public’s waking up to the scam.

    Espresso made using even using a moderately priced home espresso machine and high quality beans is far superior to anything Starbucks puts out IMO. The machine can pay for itself in well under a year too.

    • SirEDCaLot@lemmy.today
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      2 days ago

      This is absolutely the case. We love coffee here. For my partner especially, Starbucks used to be a daily habit. So I got a fancy expensive espresso machine, cost like $1,000. It has paid for itself many times over. Coffee is actually better IMHO- I like straight espresso and when the coffee isn’t burnt you get a much more complex flavor. Fresher too- we get our beans from a local roaster, so the first cup out of the bag is made with beans roasted days ago not months ago.