They did some odd stuff around here. Went too heavily into some markets to kill out the small coffee chains. Then they closed the stores that were too close together to actually be profitable. Which then left a hole in the market, which much smaller (physically & staffwise) coffee shops then sprang up to fill.

Unfortunately they went franchise pretty fast - there are developers who look for small shops like this they can quickly replicate and then sell, making the owner rich, and the rest of us suckers. It’s why chains pop up, quiet chains, so fast these days.