A record low number of Americans are drinking, according to a new Gallup poll released this week. Just 54% of Americans said they consume alcohol at all.
Gallup has been tracking Americans’ drinking behavior since 1939, and their views of the health implications of drinking since 2001. For the first time, a majority of Americans – 53% – said that moderate drinking, defined as one or two drinks per day, is bad for your health.
Decrease in demand = lower prices
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