A last-minute rule change lets European iPhone owners download apps from rival stores and developer websites, while introducing new fees that Apple hopes will satisfy regulators in Brussels.
With all respect for people who hate Apple (myself included), this doesn’t look like how penalties should work. I doubt there are adequate standards of how an entity like EU can request any percentage of global revenue from anyone. What would you do if you request any more than Apple considers adequate and decides it’s more profitable to just leave your market?
Problem is companies like to use global accounting schemes to hide/move profit.
If it was “5% of profit in the EU” then overnight Apple would suddenly make 0 profit in the EU due to “brand licensing fees” to Apple Cayman Islands Incorporated.
5% daily, of global revenue.
Now that’s how penalties should work.
With all respect for people who hate Apple (myself included), this doesn’t look like how penalties should work. I doubt there are adequate standards of how an entity like EU can request any percentage of global revenue from anyone. What would you do if you request any more than Apple considers adequate and decides it’s more profitable to just leave your market?
Problem is companies like to use global accounting schemes to hide/move profit.
If it was “5% of profit in the EU” then overnight Apple would suddenly make 0 profit in the EU due to “brand licensing fees” to Apple Cayman Islands Incorporated.