If you’re not the customer…

The people don’t know what they want until chatGPT tells them.

A chat bot can present ads better than search result (if by better you mean in a way that is harder to see). If you ask for a recipe it can sprinkle in name brand ingredients. You ask for directions it can use chain restaurant landmarks. You ask for a summary of a sporting event it also mentions the stadium/halftime/beverage sponsor.

About the same amount of mcrib.