The stupid thing is, it was so easy to see what needed to be done. Tesla needed to release a pickup that appealed to Red State America. Functional first, but high end and ultra manly. Kind of like the F-150 lightning but cool.
Tesla needed to appeal to traditional pickup owners. Then Musk’s run to the right would have actually fallen in line with that strategy. But the Cybertruck is the exact opposite of that. There are probably more techies who own cyber trucks than there are pickup owners, and that’s pathetic. That’s a failure to understand your target demographic. This really comes down to musks insane hubris.
I think the F-150 has some really cool features for a serious work truck. The front with the low entry means you can put relatively heavy tools there. The power outlets add a ton of functionality. The only thing it really doesn’t have IMHO is the ability to do serious towing… But that’s a problem with all electric vehicles.
Now I’m not a serious pickup guy, but from what I’ve seen, the F-150 looks much more built for work than any other EV on the market (and most pickups).