They call it “dark traffic” - ads that are not seen by tech-savvy users who have excellent ad blockers.

Not surprised that its growing. The web is unusable without an ad blocker and its only getting worse, and will continue to get worse every month.

    • Redex@lemmy.world
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      2 days ago

      I mean, basically yes? Do you think most people ever touched the addons button?

      • JimVanDeventer@lemmy.world
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        2 days ago

        Well, no, but is that really the bar? It is a pretty low bar no matter how you dress it up. Now leave me alone with my schaedeghenayegh.

      • Vanilla_PuddinFudge@infosec.pub
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        1 day ago

        You think most people open settings or hamburger menus? You’re more optimistic than I am.

        These days the average caveman is used by his phone, not the other way around.

    • hansolo@lemmy.today
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      2 days ago

      And just like that, 200 redneck women said in unison “huh, that’s a real pretty name. Schardonayegh. Ooooh, even better -Schardonayegh Lynn. I love it!”